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New Product

Coming soon: Black Steel Hoodie

Over 8 months in development to bring you the ultimate heavyweight oversized hoodie. Sign up for the email list to be the first in line!

New journal entry

We presented our very first Vendor Booth last month. Read everything about this exciting new step in the latest Journal post.
New Product

A new patch just landed

We've added the Ambition Patch to our store. Carry the mission wherever you go. Available now in Accessories.

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Black tactical vest with CrossFit and 5.11 patches, built for athletes with ambition.

Free patch on orders of 2+ Tees

Add patch to cart
Woman in a white sports outfit with braided hair on a dark background

Get 10% off your first order

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your base collection

These are the essentials you can count on. Reliable, focused, and made to support you without getting in the way.
Black 'Icon Oversized' t-shirt with 'BASELINE' text on a plain background
Black 'Icon Oversized' t-shirt with a white logo and text on the back, worn by a person.
Close-up of a white 'Centric' t-shirt with a brand label on a white background
Male athlete wearing a black 'Icon Oversized' t-shirt with a logo on a white background
Female athlete wearing a white shirt with a brand logo on a plain background
Two people wearing white and black t-shirts with a brand logo on a white background
Female athlete in a white 'Centric Oversized' t-shirt and black pants posing on a white background
Close-up of a white shirt with a brand logo on the collar.
Man wearing a black 'Icon Oversized' t-shirt with a logo on the back, standing against a white background

Over time, this collection will grow into the essentials that form your base.

This collection represents the foundation every driven athlete needs. Built for movement and made to last under pressure.

Female athlete in a white 'Centric Oversized' t-shirt and black pants posing on a white background
Man wearing a black 'Icon Oversized' t-shirt with a logo on the back, standing against a white background
black logo on clear background
About the collection
Black and white blurred image of movement

A solid foundation.
Icon Oversized Tee
Icon Oversized Tee
Sale price€50,00
Centric Oversized Tee
Centric Oversized Tee
Sale price€50,00

Athlete-approved

Every item is tested in daily training

unique fits & fabrics

Not just another copy-paste brand

Built to last

Gear that holds up, session after session

Fast shipping

Orders ship within 1-3 working days