Skip to content
News
New Product

A new patch just landed

We've added the Ambition Patch to our store. Carry the mission wherever you go. Available now in Accessories.

Product Highlight

New Journal Entry

We take a deep dive into our Tees and why these are not your average training shirts. Learn everything about them in the new Journal entry.

READ MORE
New Product

Just in: Gift Cards

We present a new addition to the Baseline store. Give the gift of ambition with our brand new digital gift card. Available now.

View product

Cart

Your cart is empty

Continue shopping

Free patch on orders above €50

Add patch to cart
Woman in a white sports outfit with braided hair on a dark background

Get 10% off your first order

Sign up to our newsletter and be first in line for new drops and exclusive offers.

By entering your email, you agree to our Privacy Policy.

Person in a black shirt with 'BASELINE' branding, celebrating in a darkly lit indoor setting.

with ambition

aTHLETES

BUILT for

Growth starts with ambition and the drive to push limits. We're your starting point, with gear that keeps you focused and ready to grow.

about us
black logo on clear background
Man wearing a black t-shirt with a white logo and text on the back, on a plain background.
Female athlete in a white 'Centric Oversized' t-shirt and black pants posing on a white background
Two people posing together in a casual setting both wearing a 'Baseline' shirt.
Our story

Crafted from Passion, Built with Purpose

Baseline started when our training turned from routine to purpose. It wasn’t about showing up anymore, it was about showing growth. But the gear we wore didn’t match that mindset. So we built our own. Pieces tested under pressure, refined through real sessions, and made to last.

BORN FROM OUR AMBITION. BUILT TO BACK YOURS.

Our mission

Baseline exists to give athletes the foundation. In gear, mindset, and habit. To motivate ambition that turns into consistent action and real progress.

gear that keeps you focused, moving, and ready to grow.

Designed by us

We create our own fits and handpick fabrics to meet high standards. Produced with trusted partners, never from blanks. Built with intention, constant refinement, and movement in mind.

test-driven

Each piece is tested in real training conditions to see how it performs under pressure. We listen closely to athlete feedback and use it to refine every detail. Our goal is to create gear that helps you perform at your best, every session.

Built to last

We choose durable fabrics that meet high standards. Every piece is crafted with care to support training and movement. Designed with the athlete in mind, built for consistency and longevity.

Black and white image of a person doing a pull-up with a logo on their shirt.